Analyzing The 20 Most Valuable Metrics On TikTok
Joe Walker - February 9, 2023TikTok seems to be a platform where social interaction is quite engaging due to snappy short-form video content, so it presents a great opportunity for businesses to gain a lot of value for their brand. TikTok has a massive user base of over a billion, making it the most popular social media platform for sharing short videos.
TikTok for business, or any TikTok scheduler, is a great way to reach your target audience and increase sales and brand awareness. However, you need not worry; our previous guides will help you begin using TikTok and make the most of your brand’s potential on the site.
Now we’ve reached the meat of the matter: learning about TikTok analytics after establishing a business account on the platform.
Not familiar with TikTok’s analytics framework? This comprehensive reference to the platform and associated analytics has your back. Okay, without further ado, let’s get started.
How Can I Use TikTok’s Analytic Tools?
For creators and businesses, TikTok analytics provides a set of metrics that can be used to gauge the impact of uploaded videos. Customers can learn more about how their content is performing. You can learn a lot about your followers, profile visitors, active users, profile overview, and video analytics with this data.
TikTok is becoming increasingly competitive, making it more important than ever for businesses and brands with a presence on the platform to monitor user engagement and use the insights provided by TikTok to keep their audience and reputation intact.
If you want to know how many people saw your content on TikTok, you need to keep tabs on your account’s analytics. Using this method, you can increase the quality of your content while also attracting more readers.
It takes zero rocket science to gain access to these TikTok statistics. Simply switch from a standard to a business plan and you’ll be all set. Here are the steps you need to take to convert your existing personal TikTok account into a business/influencer account.
The hamburger menu can be accessed from the profile page by clicking the three horizontal lines in the top right corner. It’ll lead you to the preferences menu.
- To access account management, select that option.
- Switch to the business mode.
- Do as instructed and select the appropriate content type.
- Finish configuring your account by verifying your email.
About seven days of activity after you’ve set up your business account and begun posting will yield results in the form of insights. After you’ve finished setting up your account, head over to your TikTok analytics page by following the instructions provided.
On the Go:
Navigate to your TikTok user profile.
The “hamburger” menu can be accessed by clicking the three horizontal lines in the corner.
On the following page, select “creator tools.”
There’s also a segment devoted to analytics. It’s the gateway to all of your data and analytics.
On a Computer:
- Navigate to your account on TikTok.
- Whenever you click on a link, a small window will automatically open.
- Simply choose to look at the analytics.
If you follow the steps in this article, you will be able to access your TikTok profile’s analytics. These metrics are a must-have if you’re in charge of a business’s TikTok social media account. The ability to produce high-quality content that could thrive on the platform will grant you greater exposure to the target demographic.
Steps to Analyze Your Videos on TikTok
TikTok analytics can be broken down into four groups, each of which offers insights into how users interact with your profile and content. There are sub-categories of analytics within each of those groups;
- Review of the account.
- Discoveries in the content area.
- Follower perspectives.
- Real-time review.
We will now examine each subsection individually to learn how to access analytics for TikTok videos.
Analytics for a Snapshot of Your TikTok Profile
TikTok provides account summaries in their analytics section. Your content’s performance over the past 7, 28, or 60 days can be viewed here. Subheadings can be found within this section;
1. Counts of People Watching Videos
If you scroll down, you’ll see a bar chart detailing how many views each of your videos has gotten over the past seven days. You can view the video’s stats for the past 28 or 60 days right here. In addition to viewing the content’s performance from a single date, you can select a specific time frame within which to examine changes, fluctuations, or trends. In doing so, you can learn more about your target market and discover what interests and what discourages them about a given subject.
2. Photographs of Individuals
Here you can see a detailed breakdown of how many times your profile has been viewed within the specified time frame. You can learn what kinds of videos people like to watch on TikTok by analysing these metrics. These additional items will also be displayed here;
- Each video’s total number of views, comments, and shares.
- Quantity of feedback on your videos.
- The total quantity of videos you have uploaded and shared.