Social Media Post Ideas To Boost Engagement?Joe Walker - April 28, 2023
You probably already know that social media may have a significant financial influence on your business if you found this blog post. These four arguments for social media marketing’s seriousness should convince you.
Customers and workers are the most valuable assets of any construction company. Users spend an average of 145 minutes daily on social media, so it’s important that the content you post there fits in with the rest of your marketing efforts.
How to Make Your Social Media Debut?
We’ll get into the ideal formats for your social media posts for your construction company after discussing who you’re trying to reach and where they hang out online.
If you have a well-thought-out marketing plan, you already know which demographic subsets you should concentrate on in your social media efforts. Pick the right social media platforms and plan your content in advance to guarantee that your message reaches the right people.
Need to get the word out to property owners, developers, and new clients about a project that has won praise? Spread the word on LinkedIn!
Looking for qualified new grads to fill open positions in your field? Include Instagram posts that show what it’s like to work for your company behind the scenes.
Keep in mind important dates, such as the annual National Women in Construction Week, celebrated in March.
The next step is to examine who you will be up against. How do the social media accounts of competitors in your field compare? How many people are following them, what are they posting, and how popular are their updates?
A thorough competitor analysis might help you stand out from the crowd even if your competitors aren’t particularly formidable in the social media channels you’re considering.
Use the fact that building is so interesting to watch to your advantage
It’s not as unimportant as you might assume which medium you choose to convey your message. The construction sector is highly visual, but if that isn’t incentive enough to use brand-consistent photos, films, and infographics, consider that posts with images and video generate significantly more interaction than text alone on social media.
Use the construction industry’s penchant for visuals to your advantage with these suggestions for blog posts:
Tasks: Create a photo album of your most recent completed task to make use of Instagram’s 10-photo upload. Identifying the suppliers, designers, and subcontractors who contributed to the success of your project earns extra credit.
Side-by-side images of your company’s work, such as before and after shots of a remodelled kitchen or a freshly planned business park, are always well received.
Include some behind-the-scenes footage of your team at work, on the job site, or in the design phase to complement the selected visual content you’ve created. Your audience will gain insight into the development of future initiatives, and you’ll have the added bonus of showcasing your company’s unique culture.
Use key opinion leaders
Which publications, experts, or affiliates already have a solid reputation with your ideal readers? Tell me how working with these influencers will benefit your business.
Influencers in the building industry can:
- Inform you of current tendencies in the market or suggest topics for topical blogs and articles.
- Create a rapport that could lead to an interview or guest post on your site.
- Point you in the direction of platforms (chat rooms, trade shows, and so on) where you should be promoting your business.
- Help you better understand your audience, allowing you to better craft site content, educational programmes, and more.
An influencer partnership can range from casual content sharing and commenting on social media postings to more formal events and webinars, depending on your goals and resources. It’s likely that you already participate in related conferences. In Boston, for instance, the Builders and Remodelers Association of Greater Boston hosts an annual awards ceremony and gala called the PRISM Awards & Gala.
Using social media to network with other eventgoers will help you get more out of your attendance and attendance fees. Use LinkedIn’s publishing platform to have your go-to photographers and videographers upload live footage to Facebook and Instagram and post photographs with your top five observations. Remember to include tags for the organisations that are taking part.
Invest as much as you can in paid methods of promotion
Choosing the right networks is important, but it won’t help you reach your intended audience 100% of the time.
Although paid campaigns on Facebook, Instagram, LinkedIn, and Twitter boast great targeting capabilities, careful navigation of each platform’s subtleties is required to maximise ROI.
Don’t rush into paid social media advertising, and if you need help, make sure you interview the correct agency.