Methods That Have Been Proven To Increase Social Media Reviews From Customers

Social media evaluations are more persuasive than any amount of engagement on your posts since they come directly from your target audience. They serve as the equivalent of traditional word-of-mouth advertising and can affect everybody who visits your profiles and pages.

Which Services Should I Emphasize?

Getting reviews on the platform that Google Analytics shows is generating you the most traffic is a top priority. Maybe this is Google or Facebook. In my experience, businesses in all sectors benefit most from positive evaluations posted on Facebook and Google. Reviews on LinkedIn are extremely important for business-to-business companies, and as a freelance writer, I owe a great deal of my success to the positive feedback I’ve received there.

Strategies Unique to Facebook

Getting positive feedback from Facebook users should be a top priority. Users may now see how many reviews you have on Facebook, along with a star rating based on those reviews, when conducting a Google search. Keep in mind that a large number of people check for businesses on social media platforms like Facebook in order to read testimonials, examine social proof, and otherwise “get to know” the company.

Techniques Exclusive to Google

It should go without saying that Google reviews are a very useful resource. Having a lot of reviews to inform first-time consumers how fantastic you are can persuade users to click on you instead of your competition, even though Google is still the most popular search engine tool. At least fifteen times in the past, I’ve made a purchasing decision based only on a company’s rating on Google, and I doubt I’m alone in this.

Techniques Unique to LinkedIn

Recommendations on LinkedIn are especially useful in B2B industries and sectors where trust in an individual employee or worker is essential, such as freelancing, medicine, and insurance. They are priceless if you value your customers’ faith in you.

Particular Strategies for Yelp

Yelp is still useful in some fields (such as the food and drink industry, hotels, and other service businesses that rely heavily on client feedback). It’s recommended that each business that creates a profile strive to collect at least five reviews as quickly as possible so that it seems more “full.”

How to Increase Your Social Media Reviews by Customers: Best Practices

Now that we’ve covered certain platforms and how to increase reviews there, let’s look at some strategies that should be applied across the board.

You should get in touch with them and request a private conversation.

The best approach to collect reviews is to ask someone you already have a relationship with for their opinion. Saying anything along the lines of “hey, that would really help me out of if you did this” is surprisingly successful at eliciting further reviews. This has been directly asked of me by five separate establishments, and upon returning home, I immediately began penning my evaluations.

Please forward any requests via email.

It’s all about inquiry once more. You shouldn’t be shy about sending out an email campaign with the simple call to action, “Tell us what you think by leaving us a review! The best results may be achieved by sending tailored emails to a small subset of your most valuable customers or by using a segmented list of those customers.

Throw in some incentives.

Are you looking for results? Give out rewards. A few years ago, while I worked in retail, one of my favourite restaurants informed us that for every review we submitted on Facebook, we’d get 10% off our next purchase. The plan was successful! Several of us even wrote them while waiting in line, and many of us reviewed them more than once.

One reader cautioned that you should use caution here because certain websites (like Google and Yelp) do not let you to incentivize users. Use with caution, and only on authorised services.

Get the word out about the testimonials you already have.

Reviews function similarly to user-generated content (UGC), which makes perfect sense. More people will post reviews if you highlight and draw attention to the ones you currently have.

Add calls to action to your website.

Another way of saying “it doesn’t hurt to inquire.” User-generated content (UGC) and customer feedback are often shown in the form of social networking widgets or plugins on websites today. Put a call to action button next to them that says “Leave us a Review” to get users to write reviews. Calls to action that are direct, precise, and brief are utilised in marketing for a reason and may be effective here as well.

In Conclusion

Investing some time and energy into gaining more positive reviews is, without a doubt, worthwhile.

Choose the platform(s) that will serve your needs best before proceeding. Next, “as a favour,” get feedback from your most devoted patrons. Finally, make sure that all of your channels are set up in such a way that it is simple for any user to get in touch with you.

In a virtuous cycle, additional positive evaluations may be generated for your business when you respond to them and incorporate them into your marketing efforts. You need just initiate contact by posing a question.