Being Your Genuine Self On InstagramJoe Walker - March 9, 2023
No doubt you’ve heard often that being genuine is key to making an impact on your listeners. You need to put yourself on an equal footing with your audience so that they may look up to you while yet seeing a part of themselves in you.
When people who watch your content feel like they know you, they are more likely to become paying customers. While it’s admirable that you want to connect with your customers on a personal level, you can’t let this distract you from the fact that you’re still a company owner.
Sub titles are a wonderful means of expressing yourself.
You’re well aware that photos and videos are Instagram’s bread and butter. That’s why it’s so important to use photos that both look good and are associated with your business. The captions are a great place to inject some of your own character into the mix.
Talk to a professional or an expert if you need assistance determining the tone that best represents your company and its products. Inject some character into your captions while maintaining a professional aesthetic.
Try to Add a Touch of Persona, but Don’t Go Crazy
While every user’s Instagram profile will be unique, a good rule of thumb is to avoid oversaturating your feed with photos of yourself. Yet, it serves a purpose since most consumers like putting a name with a product or service. Choose a day of the week to publish something more reflective of who you are, and feel free to provide a few interesting tidbits about yourself in the description. By this method, you may provide your audience a weekly glimpse into your life without making it all about you.
Use Instagram’s Story Function to Its Full Potential
Instagram Stories are a place to be spontaneous and carefree, but they won’t last forever. They’re a terrific way to share fleeting moments of your day with your followers, but they’ll be gone forever after 24 hours. Due to the transient nature of Instagram stories, they are an excellent medium for showcasing your playful, carefree side without risking the reputation of your business.
Avoid Being Too Honest
Realness on Instagram is often misunderstood, and this confusion stems from the fact that people often don’t know what they’re looking for. To be sure, there is a fine line between being upfront and honest with your followers and alienating them to the point where they stop following you.
While letting your consumers see your true colours on occasion is crucial, crossing the line between genuine and unprofessional might turn off your audience.
In the end, every company has a unique visual identity. This implies that everyone will feel differently about how much and in what ways to share with their followers.
Some of your fans may appreciate getting to know the real you, but keep in mind that the vast majority of them are just interested in what you have to offer. The more skillfully you can strike a balance between the two, the more persuasive you’ll appear.