An Ultimate Guide: Instagram Story Ideas

With the Instagram Story feature, users may share photos and videos that will automatically delete themselves after 24 hours. If you don’t want to lose that information, though, you may add it to your highlights.

You’ll see the best moments from your Instagram Story at the very top of your feed.

Marketers may use Instagram Story to provide high-quality photographs of their products or services with customers by uploading them directly from their cameras.

If you want to connect with your target audience and boost your brand’s visibility, you need some new Instagram Story ideas.

This Instagram function adds a more personable facet to your company, allowing you to engage with your customers on a more personal level.

In 2023, you really must include Instagram Story concepts into your marketing plan.

Provide explanations

Do your fans and followers frequently ask you questions?

Instagram Stories is a fantastic platform for engaging with your target audience and providing them with answers to any issues they may have.

You may use the questions sticker to solicit inquiries from your followers and then address them in the subsequent Story.

You may make a video response using the Story feature or provide written responses in the form of photos.

Just do it

I said before that you may go live if you get a lot of inquiries from your followers but don’t always have time to answer them.

This is a fun way to get your Instagram followers engaged in the story you’re telling.

Showcase stuff from behind the scenes

Do you have a cool workplace, or are you a home worker that keeps their cat on their desk next to their computer? Please spread the word about this!

Audiences are drawn to behind-the-scenes information because it gives them a glimpse into your company’s inner workings. Instagram users often share modified versions of their videos.

Backstage material, however, is a another story. They are the real, unfiltered picture of your company.

One of the best ways to connect with your Instagram followers is to give them a glimpse behind the scenes of your business.

Discuss the manufacturing process

This sounds like a great Instagram activity.

Do you produce footwear, handbags, or something else entirely? Create Instagram Stories that walk your followers through the whole process of making something from scratch and show them how you did it.

Instruct the reader/viewer

Instagram Stories are a great way to educate your followers on any topic. Making a webinar on editing Stories, developing an Instagram marketing plan to boost engagement, or enhancing product use are all viable options.

If you’re at a loss for what to share on Instagram, here is one option for your Instagram Story.

And the potential outcomes here are limitless.

Day of testimonials

Testimonials are used by competitive firms as a kind of social evidence. Buyers are influenced more by favourable feedback from customers, according to research.

Don’t be shy about using this concept the next time you’re stumped for something to share in your Instagram Story.

Consumers can get a sense of the experience they might expect with a brand once they read some testimonials about the company’s products. An effective Instagram Story testimonial might motivate followers to take action.

Make advantage of user-created material

Content made by customers or other users and relating to a particular brand is known as “user-generated content.” Consumers place greater faith in reviews written by other consumers who have tried the product than they do in reviews written by the manufacturer or distributor.

When used in Instagram Stories, user-created material has the potential to increase interaction. This increases the likelihood that people will interact with and like your material.

More likes, comments, and shares a post receives on Instagram increases its visibility to a wider audience.

This makes audience participation in brand activities a potent method of customer service.

Advertise your services

Share links to your latest blog articles, podcast episodes, or videos with your fans on Instagram Story.

Including links in your Instagram Story is a simple method to guide viewers to the content you’re trying to promote. However, such option is restricted to company pages with more than 10,000 followers.

If you don’t have this option quite yet, you can promote a link by including it in your bio and encouraging your followers to visit it.

Solicit comments and advice

You can find anything you want to know in someone’s Instagram Story.

In search of feedback on the latest product update.
Trying to decide which logo colour to use?
Want to discover what people expect to see when they follow your account?
You may get your followers’ honest thoughts by using the poll function or the question sticker. This is a fun way to add interactivity to your Instagram Stories and keep your audience engaged with your company.

Highlight key parts of the story

With the introduction of Instagram Stories, users may now post temporary material to their accounts that will vanish after 24 hours.

What if, though, you produce something that you intend to retain for yourself?

You may highlight and bookmark the Stories that are most important to you.

When viewing your personal Instagram Story, scroll down until you see the “Highlight” icon, and then press it to save the Story to your camera roll. That anecdote can serve as the basis for a brand-new high point or be included into an existing one.

Sue B. Zimmerman, an Instagram specialist, utilises highlights to store her live posts, vital suggestions, and promote her team, among other things.