The Complete Instagram Marketing Workbook

Instagram is where it’s at right now, what with over 1.15 billion active users every month. It doesn’t matter if you’re a marketer or a user; Instagram has captivated everyone with its sleek design and fantastic content.

And more than 90% of Instagram’s user base follows at least one business profile.

In fact, this should come as no surprise at all, given that Instagram has long been used by brands as a means of cultivating meaningful connections with a younger demographic.

It’s for a good reason, too. Instagram’s visual and interactive nature makes it simpler for both users to interact with content and for brands to attract consumers’ attention. It’s a win-win situation for both parties involved.

There is a cost to the widespread participation and exposure. The Instagram ecosystem is now saturated with brands and businesses. It can be challenging for new entrants to carve out their own space on the platform and make their voice heard when there are already so many well-known brands dominating the space.

Instagram is no longer a promising new medium for advertisers. Thus, the question becomes not just how, but how effectively, to market your brand on Instagram.

Instagram is a great platform for brand promotion, and getting started is simple. However, in order to realise your goals and make any real progress, you’ll need a stellar Instagram-only marketing strategy.

This insightful and detailed guide is the right place to start if you are either an established brand looking to fine-tune your Instagram marketing or a newcomer to Instagram marketing.

Commercial Use of Instagram

Instagram provides numerous benefits for commercial use. As a result, it’s simple for companies and marketers to promote their goods and services there. If you need more convincing that Instagram is the place to market your business, consider the many advantages Instagram has over other social media sites.

However, it is easy for everything to become murky. As a first step, you should create an Instagram Business profile and familiarise yourself with the platform’s business features.

It doesn’t matter what kind of business you run, you can benefit from creating an Instagram Business profile and learning how to effectively use Instagram.

Posting on Instagram

Simply having an Instagram account is not enough. Maintaining regularity in your Instagram posting is essential if you want to build a loyal following and expand your brand’s reach.

It’s no secret that Instagram is a crowded marketplace full of brands all vying for users’ attention. However, if you post at optimal times, you can increase the number of people who see your content and the number of people who interact with it.

Your content’s chances of being seen in your audience’s feed will improve if you know when they are most active. The content itself is crucial on Instagram, along with the timing. The best way to increase your Instagram following and your business is to consistently post high-quality content.

To have a successful Instagram strategy, you need to think about the following:

• Determine the optimal posting time with the help of analytics.
• Maintain a consistent publishing schedule with high-quality content
• You must first identify and satisfy the needs of your target audience.
• It’s important to be aware of recommended file sizes for images and videos in order to achieve optimal results.

Find out what constitutes high-quality content for your audience and how to produce it. Determine when the optimal time is to post is for your brand to maximise exposure.

Instagram Hashtags

Hashtags are a major factor in the success of many brands on Instagram. A marketer’s toolkit isn’t complete without hashtags.

Using hashtags increases the likelihood that your content will be seen and read by people who share your interests. With the introduction of new tools like the “first comment,” Instagram has made it easier for its users to make the most of hashtags without compromising the platform’s signature minimalist aesthetic.

Although hashtags may seem like a minor consideration, a well-planned hashtag strategy can do wonders for your brand’s visibility and engagement online.

Find out what you should and shouldn’t do with hashtags so that your Instagram marketing is more successful.

IG Stories

While stories have quickly become a standard feature across most social media platforms, not too long ago they were exclusive to Snapchat.

The rapid spread of this feature to most platforms, however, tells us a lot about how much users love them and how brands can capitalise on them to create a more engaging narrative.

Use Stories to have one-on-one conversations with your audience by sharing behind-the-scenes content, conducting community polls, or teasing upcoming products.