Advanced Strategies for Expanding Your Instagram FollowingJoe Walker - February 17, 2023
Do you want to increase the number of people who follow you on Instagram? To promote products and services, Instagram is an excellent choice. It has the potential to boost both brand recognition and sales. Nevertheless, effects may only be seen after a sustained period of account development, and achieving this might be difficult than you think on Instagram.
Fortunately, if you employ a few simple tactics, you can expand your Instagram following. If you want to increase your Instagram following and keep it growing, consider the following six suggestions.
Improve Your Online Presence
To begin with, though: If you want to see a rise in your Instagram following, you need to focus on making your profile as appealing as possible to potential new followers. Visitors to your profile are more likely to start following you if you give them some insight into who you are. As well as providing useful information, it must be appealing to the eye in order to encourage users to touch the “Follow” button.
Image for a Profile
Make sure your Instagram profile picture reflects your company’s image. Make sure people can easily recognise your brand by using its colours and/or logo. There’s also the option of using a photo of your face as your profile photograph.
Choose an Instagram handle that is descriptive of your business.
Instagram accounts are restricted to a single link in the bio section. I wouldn’t recommend using that little room to advertise your company. One convenient feature of link in bio tools is the ability to include numerous URLs in your bio’s single URL. A landing page with many links or a grid of shoppable products may be shared. If you want to expand your business using Instagram, you may do it by doing what you just read.
Lastly, be sure to include your Instagram Stories to your profile’s highlights. Unless you save a story to your profile, it will expire after 24 hours. You may give your followers more to enjoy by saving your Stories.
Use Inter-Brand Advertising
When you want more people to follow your Instagram account, it’s a good idea to promote it on other platforms as well. You may increase the number of people who follow your Instagram by talking about it on all of your other social media accounts. Instagram posts may be shared on other social media platforms such as Facebook, Twitter, Twitter, Pinterest, YouTube, and more.
It is also crucial to make your Instagram profile easily accessible on your website and in your email newsletters. Email marketing campaigns might benefit from include a footer that promotes your social media profiles. Add an icon that connects to your Instagram profile at the bottom of each page of your website. You may also embed Instagram posts directly into emails and websites, in addition to adding these symbols. This will provide an opportunity for your audience to sample some of your feed.
Hold Instagram giveaways and contests
Having an Instagram contest or giveaway is a great way to attract new followers and interact with your current audience. When compared to accounts that don’t host freebies, statistics reveal that growth for giveaway-hosting accounts is 70 times faster on Instagram. Therefore it’s no surprise that a contest or gift is a great time for everyone involved.
Several competitions can be organised. The most successful ones include:
Friend-tagging photo contest Please caption
The user-generated content Instagram story scavenger hunt
Accounts can be expanded with the aid of contests like these. In order to enter several contests, followers must “tag” a friend, therefore promoting your account to their friends. Some are more covert; for example, if your fans write a post to join your contest, the posts will be seen by their followers, who may then decide to check you out themselves.
Form Alliances With Key Opinion Leaders
Using an influencer to increase your Instagram following is a great strategy. 86% of women use social media for purchase guidance, and 70% of youth trust influencers more than conventional Hollywood superstars. These numbers clearly show why Instagram influencer marketing has become so popular among companies.
A variety of influencer marketing strategies are available. One of the easiest ways to collaborate with an influencer is to send them your product for review and ask them to publish a photo of it on social media along with their thoughts. Give an influencer a special discount code to distribute, ask them to host a contest in your name, or even let them take over your Instagram Stories for an entire day. The potential for original content is vast.
Seek Out Your Audience
Promoting your own account is a great strategy to gain followers on Instagram and observe steady increase over time. Interacting with related accounts might help you gain new followers in your field or specialty. Like and comment on their posts after following them, then start a conversation with them in the direct message section of the app if you want to take things to the next level.
It’s helpful to make direct contact with potential followers personally. Nevertheless, this method has a major drawback: it takes an extremely long time to complete. That’s why it would be a better idea to hire an Instagram promotion agency.
Do a comprehensive Instagram audit
Lastly, conducting an Instagram audit is a great approach to boost your user base. Audits are a great tool for gauging the success of your existing advertising strategy. By their assistance, you may establish standards by which your future growth can be evaluated more reliably.
It’s easier than you think to conduct an audit of your Instagram account. With a few easy steps, you can accomplish this on your own. First things first: decide what it is you hope to achieve with your Instagram marketing efforts. Don’t provide a generic response. As soon as you have decided what metrics are most important to you, it’s time to assess your Instagram presence and make sure your brand’s personality shines through in all your posts.