What You Should Be Doing Instead When Creating Content For InstagramJoe Walker - May 16, 2023
It’s little wonder so many businesses are adopting Instagram as a means of boosting their online visibility and customer base. Of course, you need to make sure you’re approaching your Instagram material in the appropriate way to get amazing results, just as you would with any social plan.
Becoming an Instagram sensation requires more than just uploading a bunch of photos to the service. You must also decide how you will interact with your fans in each and every snap, Reel, narrative, and hashtag.
Instagram’s Best Practises for Video Content
Let’s begin with one of Instagram’s most popular post types, videos.
Since the launch of Reels and Instagram Live, the social media platform has been heavily promoting its video features, urging users to upload and share videos in addition to photos. The video might be the deciding factor in your success in this day and age when apps like TikTok are taking the world by storm.
Instagram’s video features come in a variety of flavours.
Instagram Reels: Instagram’s most popular and innovative content type, Reels allow users to communicate their brand stories in the form of fun, immersive movies that may be up to 90 seconds in length.
Instagram stories are brief video snippets (often 15 seconds or fewer) shared on the app. Also, unless you “pin” them to your highlights, they’ll be gone after a day. That’s why you should try out new things in Stories.
Videos on Instagram: IGTV and Instagram’s in-feed video functionality have been combined. You may now upload videos from three seconds long up to an hour long. An ideal medium for producing instructional materials like how-to guides and product showcases.
The focus of Instagram Live is on real-time video broadcasting. Eighty per cent of consumers, as one study found, would prefer watch a live broadcast than read an article. By giving viewers a glimpse “behind the scenes” of your business, Instagram Live may help establish your firm as an industry authority.
Suggestions for Instagram videos
The easiest way to maximise the impact of your Instagram videos is to try out a variety of formats. Various video creation methods each have their own set of advantages.
For example, Instagram Stories are perfect for those who want to try out new forms of video content but just for a limited time. Stories are also great for time-sensitive offers and discounts.
Using Instagram Reels for promotional purposes is a good way to join in on the cutting edge of Instagram’s content offerings. This function is quite similar to the popular app TikTok, letting users make short films (up to 90 seconds) with music, special effects, and other customization options.
Put your brand’s character on display.
Instagram videos are a great medium for showcasing your individuality to the world. Making entertaining stories to go along with your regular Instagram photos adds dimension to your brand’s online profile. You may also take advantage of a plethora of entertainment tools, such as polls, Gifs, and music, to make your videos more engaging for your audience.
Identify a central idea.
It doesn’t matter if your videos are appearing in your newsfeed, your Reels, or your IGTV channel; consistency is key. You can better connect with your audience and keep your brand’s identity consistent with a unifying theme. Some businesses are welcoming and vibrant, while others are all about social justice and making a difference.
Create something lovely
Whether it’s a spontaneous live broadcast or a professionally made video, every visual material should be appealing. It’s possible that not all of the Instagram videos you make are of the same high quality.
However, you should strive for a spotless reputation at all times. White space around text might help your content seem less cluttered. Keep your settings stable so you’re not continually adjusting filters, and bear in mind the brand’s vital colour schemes.
Best practises for Instagram posts: Distribute data
Instagram is a great place to try out a wide variety of content formats, not just the dazzling realm of video. Your own feed material is the most apparent candidate. This may take the shape of audio recordings, still images, or even just direct quotations.
Instagram content best practises
There are more ways to improve your Instagram profile‘s attractiveness besides posting at optimal times. Here’s an example:
Put up interesting and high-quality material on Instagram.
All Instagram how-to manuals concentrate on creating high-quality images. If you take a look at the most widely followed feeds online, you’ll notice that each and every picture is aimed at conveying a certain mood or feeling. Wonderful visuals have an impact on viewers. In addition, they demonstrate that you are a serious expert dedicated to delivering high-quality results.
Recognise Your Targets
Last but not least, be strategic about releasing fresh material. Find out who you’re talking to and what they want to hear from you.
If you don’t already have a buyer persona, create one by summarising what you know about your target market, such as their gender (or majority), geography, age range, and other demographics. Knowing your target demographic is the first step in producing content that will engage them.
Optimising your Instagram posts for maximum exposure
For good reason, Instagram has become a widely used social networking tool.
Visual information is more easily processed by the human brain than textual information. Stunning visual content is a daily highlight for us. For businesses, this is a fantastic method of reaching out to their customers.
To be seen on Instagram, though, you need a strategy much like any other social media campaign. If you combine the aforementioned three factors into your content strategy, you’ll be able to provide your audience with a rich and varied experience.