Instagram Advertising To Boost Your Brand In 2023

Instagram video advertisements may increase brand awareness and consumer traffic.

Photos are really Instagram’s initial intended use. But it’s also changing rapidly, with a surge in the popularity of Instagram videos.

Daily users of Instagram Stories are about 500 million. And half of Instagram users have clicked over to a company’s website after seeing an ad for a product or service there. Putting up promotional videos on the website is a great idea for any company.

Tips for creating an Instagram video ad

Setting up the advertising is a breeze with the help of Facebook’s (or should we say Meta’s) Ad Manager.

Next, choose All Ads from the menu and hit the Ads Manager button down below.

Picking Your Goals

You should take your time making a decision among the many available possibilities. Some goals are more suited to some environments than others.

Let’s review the goals.

Visibility and audience reach

It’s not surprising that they support so many different systems.

And then there’s traffic, which is a major annoyance on every service. However, if you care only about pageviews and viewership numbers, sticking to only one platform won’t cut it.

Engagement

Engagement is like a sniper gun, whereas traffic is more like a fishing net. For maximum clicks, focus your efforts on the more popular Feed and Explore sections.

Downloads, Prospects, and Messages for Your App

As with engagement, it stands to reason that they would find a home on Feed and Explore. However, they also function well with Stories, as this medium exposes your business to more potential customers and opens the door for personal interaction.

Transforming and selling catalogues

Goals include increasing monetization from Instagram posts. That they meet the majority of the critical criteria and utilise the Shop infrastructure is not surprising. The main difference is that whereas Reels do well with conversions, video is not as well suited for catalogue sales.

Shopper Flow

The two most popular Instagram platforms are great for generating traffic to a real business. Advertisements in both the Feed and Stories might entice users to visit your physical location.

Instagram Ad Requirements

Instagram’s varied positioning options necessitate distinct ads. Take advantage of the channels that will help you achieve your goals, and use this handy reference to learn more about the optimal ad specifications for each channel.

Marketers’ use of Instagram

As was just noted, Instagram Stories has quickly become one of the site’s most popular features.

Targeted audiences are shown Instagram Stories advertising, which are full-screen, vertical photos or videos, as they browse Instagram Stories. Instagram Stories is a safe bet because so many people view them.

Advertisements on Instagram do not vanish after 24 hours like personal Stories. Instead, you may choose a certain duration for the advertisement to appear.

Promoted Instagram videos

Instagram’s Reels are a relatively recent ad format, debuting in June of 2021. They’re comparable to Instagram advertising that appear in Stories.

Like Instagram Stories, these advertisements are vertical films that take up the whole screen and appear between user-generated content. Also, they’re labelled as advertisements (like other Instagram posts).

Whereas users can only like, comment, save, and share Stories advertising, users may do all of those things in Reels advertisements, which loop and can be up to 30 seconds long. In that respect, they resemble standard Instagram and Reels posts.

In-Video Ads

In-Stream Video advertising, formerly known as IGTV, enable the creation of more in-depth videos. Full-screen, vertical videos lasting no more than 15 seconds are used for the adverts on this site. They can be aired at any point in the video’s playback timeline.

Specifications for In-Video Ads

• The 1080p resolution is highly recommended.
• 4:5 aspect ratio.
• Both MP4 and MOV are highly recommended for video files.
• 30GB is the limit for video file sizes.
• Two-minute caps on video lengths, please.
• Promotional Posts on Instagram’s Explore Feed

Ads in Explore, a relatively new advertising option, make a lot of sense. That’s because Explore is so popular that people are always looking through it. Over 200 million accounts use Explore every day, and half of all Instagram accounts use Explore at least once a month.

Users of Explore will also get personalised content. This means that your adverts are more likely to be seen by those who are considering purchasing your goods.

Display Ads on Instagram Shops

Ads on Instagram’s Shop feature were also recently enabled. People are already using this site to look for products, making it a prime target for businesses.

• Pixel dimensions of 1080 × 1080 are suggested.
• Please use either.jpg or.png for the image file extension.
• Allowed file size is 30 MB.