An Ultimate Guide: How To Go Live On Instagram?
Joe Walker - May 2, 2023Using Instagram Live to communicate with your target audience is a great idea. Going live on the platform is a great way to connect with your audience in real time, foster growth, and create a following. Everything is feasible.
If you’ve always thought going live on a computer with Instagram Live was impossible, it’s time to reevaluate your position. Although Instagram does not provide official support for streaming to their platform from anywhere but their app, it is possible to use third-party tools to configure Instagram as a live streaming destination.
Live-Streaming on Instagram with Your Personal Computer
Read on to learn how to use Wave.video with your Instagram account to broadcast live.
Sign in and add a place to go
Sign into your Wave.video account, navigate to “My streams & recordings,” and hit the “Add destination” button.
Now, from your PC, choose “Custom RTMP” from the drop-down menu to begin streaming to Instagram Live.
Visit YellowDuck
To add an RTMP destination to your Instagram account, you will need the streaming URL and a key. Obtaining the streaming URL and key would, of course, necessitate the use of a reliable third-party service, such as YellowDuck.
Visit YellowDuck now and install the software on your laptop.
After you’ve downloaded and installed YellowDuck, you can sign in with your Instagram account there.
If you have two-factor authentication set up on your Instagram account, you will need to disable it or the login won’t function.
The streaming URL and key will be displayed when you have successfully logged into Instagram using YellowDuck.
Fill out the “Custom RTMP” fields
You may now return to your Wave.video destination page and paste the RTMP information that you copied from YellowDuck into the corresponding box.
Remember where you’re going
Click “Add RTMP server” after entering the URL and key to store the new destination at Wave.video.
Activate
In Wave.video studio on your computer, you can now begin streaming to Instagram. The “Go Live” button is there for when you’re ready.
Go to YellowDuck and tap “Start broadcast” to begin streaming on Instagram.
Remember to wrap up your Instagram live stream on both YellowDuck and Wave.video once you’ve finished streaming on your PC.
Guidelines for Success on Instagram Live
You can now hold powerful Instagram Live sessions by following these guidelines after learning how to broadcast from your computer:
Commit to the Endpoint
Instagram Live, like any other marketing strategy, needs to be conceived with the aim in mind. If you go live on Instagram, what do you want to accomplish? Do you wish to increase your brand’s exposure on the site or launch a user group?
When planned well, Instagram Live broadcasts may put your brand have potential customers and help you reach your end objective.
Advertise your Instagram Live broadcast
Make sure your Instagram followers know why they should tune in to your live broadcast. It’s useful for getting more eyes on your live stream and reminding people to watch. An Instagram Live may be scheduled up to 90 days in advance, and regular reminders can be posted to Stories and the main feed to drum up interest.
Set Up the Location
Once you’ve mastered going live on Instagram from a computer, it’s time to set up shop wherever you plan to broadcast from. Pick a location that has good lighting and is free of distractions. Keep the setting in mind as well. It ought to be polished and interesting so that people want to interact with your brand.
Your Instagram broadcast’s success or failure may hinge on the location you choose.
Choose a Time that Works for Your Target Market
You need to choose a time that works for your target demographic, but how? With Instagram Insights, you can see the full digital journey your followers take with your account. Check out the “Audience” section to see when your followers are most active on Instagram.
Ask your audience what time works best for them to watch your livestream. Then, select the time that was most frequently selected by respondents. Instagram feeds are becoming increasingly competitive, therefore users need to stand out. Isn’t it so?
Make use of the Practising Mode
Streaming live on Instagram is a great way to connect with others and grow your following. The “Practise Mode” is one example of such a tool. Select the Audience icon on the left side of the interface when you’re ready to run a test broadcast.
Then, select “Practise” and pick an audience.
Then, you can briefly summarise your points or expand at length. The goal is to reduce the intensity. Then, switch the mode from “Practise” to “Public” whenever you’re ready to go live.
It’s helpful to have a reminder.
There is a lot of momentum and length to live videos. So, as new viewers tune in, it’s important to refresh their memories on the program’s subject matter and convince them to stay tuned in.
Get to Know Your Guests and Co-Hosts Better
Having a co-host for your live broadcast can increase viewer participation. Having your viewers participate in the broadcast adds a new dynamic to the live video and strengthens your connection with them.
You may accomplish it by selecting the individual picture in the screen’s footer.
Live chat moderation
Live chat moderation allows Instagram Live broadcasts to stand out from the crowd. If foul language is a problem for you in the comments area, you can disable user comments containing certain words or phrases.
Visit “Settings” > “Privacy” to disable comment filtering. A “Live Moderator” may be appointed to oversee discussions in real time, and “Advanced comment filtering” can be used to eliminate inappropriate posts.