Instagram Marketing For Ecommerce: A Beginners Guide 

Instagram is a most effective platform that offers great potential to promote and increase sales for eCommerce entrepreneurs. Instagram eCommerce is undoubtedly a successful platform for businesses to boost their revenue in 2022. To make this possible, all you need to do is apply a smart Instagram marketing strategy that lets you scale your online store. 

When Facebook purchased Instagram in 2012, it had only 50 million active users per month. But now, according to stats, Instagram has more than 1 billion monthly active users. If you want to get your brand in front of a huge engaged audience, then choosing Instagram will be the best place to start. 

Get some of the Instagram eCommerce strategies to increase your revenue and outgrow your business. 

What Is Instagram Ecommerce?

Instagram eCommerce refers to promoting the selling products of your business. Your IG eCommerce business can exist within Instagram or on a separate website. 

Here are a few other terms you should know: 

Ecommerce: 

It allows people to buy and sell products, services, or goods over the internet. 

Social commerce:

It is a subset of eCommerce; it allows people to buy and sell over social media.

Instagram commerce:

It allows people to buy and sell products, goods, or services over Instagram. 

What are E-commerce tags on Instagram?

Shopping tags on Instagram helps to feature your product to wider audiences with your interesting content. To access it, you must have:

• Creator account or US-based business
• Uploaded products or services to your catalogue
• Enabled Instagram shopping

Instagram Ecommerce For Beginners

#1. Set Up Your Instagram Shop

First, you need to set up a place on Instagram where people can buy what you are selling. To do this, you must have an Instagram creator or business account. On Instagram, you can easily convert your account into a business account by following the below steps.

1: Go to your profile and click the three lines in the top right corner

2: Tap setting and click the “switch to professional Account” option

3: Next click, continue

4: Choose a category for your business and click Done

5: Tap Ok to confirm

6: click Business and tap next

7: Give contact details and click Next

With the creator account on Instagram, you are limited to tagging products. So if you want to develop a strong Instagram eCommerce strategy, you need to switch your profile to a business account. 

#2. Promote Products With IGTV Posts

As a beginner at Instagram eCommerce, you need to tell people who you are and what your brand is with the help of long-form IGTV video features. Many successful brands on Instagram share creative IGTV videos to boost their video engagement and increase sales conversions. 

Are you someone who keeps on posting IGTV videos but has a less engagement rate? No worries! You can learn how to boost views count on Instagram TV videos to build your follower’s loyalty, awareness, and brand personality. To do this, you must plan your posts in advance because scheduling and posting creative videos will improve your video visibility and reach. 

#3. Partner With Influencers

One of the great ways to get your products in front of your potential audience is through Influencer marketing. Because people trust influencers over brands when selecting an influencer to work with, choose someone with an engaged following on Instagram. Consider influencers related to your industry to improve your business exposure and generate more sales.

Collaborate with influencers and ask them to promote your products or services. With this collaboration, you will get many new followers to your profile. Additionally, 68% of people on Instagram purchase products with the recommendation of influencers, so Influencer marketing is the perfect way to showcase your products or services to a wider audience. 

To Sum Up

Increase your brand exposure and eCommerce sales with the best Instagram marketing strategy. Instagrammers enjoy shopping, so share information and exciting Content about your business and boost your audience to purchase your products. Also, keep tracking your performance to get success on Instagram eCommerce marketing